This project is non-commercial.
D&AD new blood 2020
Audible Brief
"Audible have seen many proposals over the years, so ensure your response feels unique (see Further Information for things to avoid). Go beyond the obvious. OOH opens up the possibility to be inventive with your response" - Part of audible brief
Objective, create an image that would impact.
The intention is to stop the viewer, by making them curious. The use of QR code will open a video (a combination of visual and audio).
After the video been played, the user would have to click on the exit button which will reveal the Audible main page.
The idea is to induce the customer into the webpage in order to subscribe.
( used of Audible Typeface provided by Audible D&AD new blood 2020 brief + Audible Logo)
Extra
